How to  upskill,

create and nurture your own online business,

work from home on your own terms

and all this

WITHOUT causing disruption and upheaval in your life

Nick-57 Brown Flower

Ah! You found your way in, then. Come in. I’ll pour you a tea or a coffee if you like. It might be a bit late in the day, so how about a glass of water?   cup, coffee, vintage

I hear and feel your thoughts: “changing my life will obviously disrupt everything and cause anguish

Nay, I say!


If you do not change direction, you may end up where you are heading.

Lao Tzu


However, before you go any further:


It really isn’t necessary.

Contrary to what your beliefs may be, it IS possible to prepare and manage a transition in your life.

And get this! It does NOT necessarily have to turn into a dilemma where you have to choose between two mutually exclusive options:

  •      A:  I stay in my current job
  •      B:  I quit and do something entirely different

Just remember, there is always option C: 

  •      C:  I stay in my current job and I manage my transition to a new activity

meaning, you can decide whether this becomes a side-hustle or a full-time activity.

       confusion, left, right



Quality Digital Marketing Online Education

What was really important for me? I was ripe for a move towards an activity that was in keeping with my integrity and values. With a wife and 3 boys, their education and our retirement are a concern.

I am an active sort and spend a lot of time in PodCasts, YouTubes, reading about the economy, fintech, music and geopolitics (they go so well together don't they!) and I only feel I am growing when I am learning. I was eager to upskill with quality education.


I can't imagine myself going back to University, taking on a second mortgage and accepting loss of earnings. I have been convinced for many years that quality education and training, adapted to real life and to new trends, can also be found outside of the University system.


I discovered that digital marketing provided that possibility to earn additional income without having to change professions overnight (or at all). Furthermore, online marketing can be scaled to provide you with a side hustle or to become a full-time affair. Access to a multitude of different training courses on anything from self-awareness, SEO, marketing to film-making is a no-brainer for me.



Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.

Kofi Annan



I was looking for a proven education program, something that was tried and tested and not just by a few budding entrepreneurs. I wanted an activity that could work for me and earn money while you sleep.

The digital world is impacting more and more how we live, shop, learn and earn.


Everyone seems to think that Digital technology devoids the medium of content, but that is not true at all. If anything, it broadens the content.

George Lucas


I’m not sure I would have the courage to follow a program that didn't also offer access to a community of entrepreneurs. A community with entrepreneurs in-the-making, experienced entrepreneurs and entrepreneurs acting as mentors to take you through the steps.

The more you participate in the community, the more you can learn from the Masters.

Don’t hesitate to register for a series of FOUR FREE videos about this program.

internet, laptop, computer

Marketing business models

There were two main models I discovered:

Affiliate Marketing:

the beauty of this, is you are promoting the products or services of a company whose values you share. It’s all about integrity as far as I am concerned. For every sale you make, you earn a commission. Most companies that sell online these days realise that alone, it is difficult for them to succeed in reaching out to their target market.

They therefore very often use a network of intermediaries or “affiliates”. The affiliates do not have to deal with matters of invoicing the customer or shipping and fulfilment.

YOU, as an affiliate, concentrate on targeting potential customers with online marketing campaigns.


It could be, that YOU already have your service or your product to offer to a target market out there. It doesn’t even have to be something you have invented yourself. YOU could be sourcing an existing generic product, adapting it for your target market and re-branding it as your own.

Again, no obligation to handle packaging, invoicing, shipping and fulfilment. You could go through Amazon FBA who will assist you with these aspects.

YOU will be concentrating on effectively marketing your product(s) with Advertising campaigns.

internet, laptop, computer

What does your success depend on?

First thing’s first. Let’s get real. When you are upskilling, you have to expect to roll up your sleeves and learn the art.

No shortcuts.

If you want to do this in parallel with your existing activity, then you have to make time for the learning process.

In my eyes, cutting corners is potentially depriving yourself of gaining valuable knowledge that you could apply when building your online business from scratch.

Yes, it is possible to succeed. I and indeed thousands of others have gone through this program and managed the transition to a digital lifestyle, without shaking up my world.


Success is never guaranteed in this life

Especially for people who come in half-hearted.

You set your learning pace. You set your goals, but you have to be realistic and they must fit in with your

current life: partner, children, work, financial obligations and hobbies.

To get a clearer idea of the WHAT and the HOW, I would invite you to register for some FREE training that will open your eyes.

This is a “No Hype – No B.S. zone”.

The training is offered by an Expert Marketer and co-founder of the program.


Register today to access the FREE four-part video series that will provide you with an insight to building your own online business from scratch.

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